Database Marketing Analyst
Overview:
International Marketing Firm
with headquarters in Syosset is seeking an experienced Database Marketing
Analyst to assist with identifying and leveraging business opportunities throughout
the firm and contribute to our continued growth and expansion
The successful candidate will support the following
functions:
·
Development and Maintenance of our Marketing Data
Warehouse: Aggregate
data from various systems into a single database. Append external demographic and psychographic
data as available. Develop processes to ensure data consistency and integrity
across all business units.
·
Data Mining and Predictive Modeling: Develop segmentation structure, identify market
segments and communicate segment profiles for all business units. Develop
actionable, effective predictive models, and refine over time, for all business
units.
·
Strategic and Tactical Execution of Database Marketing
Program: Work with business unit
and executive leaders to develop actionable marketing and operational
strategies to increase customer penetration and satisfaction
·
Marketing and Operational Survey Support: Provide support for all marketing, sales and
operational customer surveys and satisfaction measurements.
·
Inventory and Production Forecasting: Provide support for production forecasting and
inventory management. Establishes monthly inventory requirements and provides
product managers with recommendation on quantity and mix.
·
Measurement of Results: Develop and communicate standardized results reporting
for line, middle and executive management, and board level reporting. Execution
of plans within agreed upon parameters, objectives and deadlines. Maintaining
expenses within planned budgets. Perform
other duties as assigned.
Requirements:
·
Bachelor's
Degree in Mathematics, Economics, Statistics, Quantitative Methods or a related
field; Master's Degree preferred
· Solid,
current experience in Enterprise Level B2C Database Marketing Analysis
· Demonstrated
proficiency with Data Mining and Analysis Tools such as SPSS ,
SAS, Crystal Reports, or Business Objects along with experience with SQL
Databases and Queries .
· Must
know Database Marketing Techniques including Targeting, Segmentation,
Predictive Modeling and List Processes.
· Proven
experience engaging with business stakeholders / clients, including the
development of management presentations
·
Will
be extremely process-oriented in order to think through difficult projects in a
timely manner
·
Ability
to sift through data, identify critical information, analyze, develop
hypothesis and make recommendations to broad technical and non-technical audiences;
ability to develop good partnerships at all levels of the organization
·
Strong
project management capabilities to manage multiple project streams and
complexity
·
Must
have a Customer Service Oriented Attitude.
·
Absolutely
must have excellent written and verbal communications skills to communicate
with both technical and non technical users and customers
This is a permanent, full time position
(NOT a contract). Please do not apply (or refer) unless authorized to work in
the US.
All candidates must be either US
Citizens or US Permanent Residents
All candidates MUST be local to
Plainview, L.I., NY
Please do not apply if you are not
local, even if you would pay your own relocation.
Relocation is NOT offered.
RESUMES FROM OUTSIDE OF THE US
WILL NOT BE READ
